Knowledgebase: Cart32: Version 7.0
Google Analytics and Cart32
Posted by Matt Marler on 16 July 2010 02:57 PM
Many e-commerce businesses are now finding the need to analyze specific data about their customers in order to better market their products. Google Analytics is an incredibly powerful tool that collects all kinds of information about your website traffic. Information such as customer location, the amount of times an item has been purchased, and how the customer got to the website are just a few examples of how marketing campaigns can be influenced to attract more customers. Clearly there are many advantages of using this free software, so please read on to find out how to integrate Cart32 with Google Analytics!
Create a Google Analytics Account and Point it to your Shopping Cart
In order to use Google Analytics you will need to create the account with Google. During this process you will need to tell Google where to look for the Google Analytics code.
Enabling E-Commerce Tracking
The first step of tracking e-commerce transactions is to enable e-commerce reporting for your website's profile. To enable e-commerce reporting, please follow these steps:
Enabling Google Analytics in Cart32
Now that we have Google Analytics set up to track e-commerce transactions, it is time to enable it in the Cart32 administration panel.
Using Google Analytics
Now that you have everything set up correctly it is time to view the data that is being generated.
**Important Note** It can take up to 24 hours for Google Analytics and the cart to communicate, data will only be collected when the “Status” is a green checkmark. If it is a Yellow hazard sign you may not have waited long enough for everything to synchronize.
Helpful Links to Learn more about Google Analytics
Google Analytics is a very robust data collection tool with many features and options. Please take some time to visit the following links if you would like to learn more about what Google Analytics can do.